Organic Lingerie, take a look at the new underwear business

The model known as LOHAS (Lifestyles of Health and Sustainability) is here to stay. From large corporations to startups, they are choosing to offer green products and services focused on a segment of the population concerned with preserving the environment and an ecological, organic and healthy lifestyle.

While this attitude among consumers has gained strength mainly in economically powerful countries, it is also true that in emerging economies the “Green” wave has been adopted in a positive way. And regardless of the selling price, up to 25% higher than a non-organic product, people prefer it.

What to do.

If you are interested in starting a business in the “green” market – by the way, valued at $ 3 trillion, then you will be interested to know that one of the bets that is giving the most is the organic lingerie. These are intimate garments for women and men made from environmentally friendly materials.

How?

The advantage is that there are already manufacturers in the world of organic lingerie; Therefore, the business model to follow is to become a distributor of the brand. Another good thing about this idea is that you can sell via the Internet, so your market is even extended to other countries. Remember to give the online payment option.

Lean on traditional social networks, such as Facebook and Twitter, to promote the brand, notify you when you have new models and create a customers’ community that share with those who do not know your experience both buying and use.

Criteria to define an ecological lingerie.

The definition of when a garment is ecological requires to analyze its entire life cycle, that is what is done with the Life Cycle Analysis tool that values: spinning, weaving, dyeing-finishing and making, transport, use and end-of-life (not the same as going to second-hand clothes), to the landfill, or which is crushed to spin again.

Textile fibers used in underwear.

Underwear needs somewhat different characteristics of warm clothing or dress. Breathability, the ability to absorb moisture, elasticity, non-impregnation of odors is some of the properties that must comply. There is no perfect textile fiber for this and that is why it is customary to mix different types of natural or chemical fibers (Man Made Fabrics). There is no perfect textile fiber for this and that is why it is customary to mix different types of natural or chemical fibers (Man Made Fabrics).

Ideas to merchandize your product.

• Set a goal: maybe, at the beginning you will not earn much money because you are starting your business. But, you will promote it by telling your potential customers the advantages of using organic lingerie, and what make them special. You have to go step by step.
• Save money: this is important, because you should know that saving money will make you to see the real profit.
• Reinvest: do not forget to have enough stock for replenishing your merchandise.