Steps to make innovation disruptive and grow

What you need is to start making disruptive innovation. The market is fertile to do disruptive innovation because there is a strong entrepreneurial ecosystem, a good level of investment and an avid market for solutions to problems not solved by the big brands or by the government. In addition, technological changes force companies to make structural changes because otherwise they will eventually disappear.

Making disruptive innovation is to cover some unsatisfied needs with technology by offering new business models.

That is why if you are an entrepreneur with a small organization that wants to grow it will be easier to encourage disruptive thinking and even sell to large corporations solutions that they, because of their size, can’t develop.

Sow disruptive thinking

Experts agree that the issue of innovation is a matter of survival for companies. That’s why, if you still do not apply the disruption in your business, you should consider these tips:

1-. Let yourself make mistakes

Disruption is about finding different ways of doing things, then you have to go wrong. A truly innovative idea is one that when you present scary.

2-. Challenge the status quo

Create a work culture that criticizes the status quo and incorporates people with new ideas. And ask yourself constantly: where are the faults? Where are the needs in the market that are not covered? What things have stopped working in your business? Where are some customers you are not attacking? What about technology? And how to incorporate artificial intelligence, blockchain, internet of things?

3-. Define your purpose

You must define your purpose well, because it will remain fixed on the horizon and every time you fail you will have to return to it. If you allow ideas that are scary and wrong with the proposals, there need to be something that will get you back to the beginning.

4-. Find new connections

Do not be afraid to look like a fool when you question certain ways of doing things. A grave error is made when they assume that they are, have been and should be. You can not find new ways of doing things by moving in the space you always move. You have to leave your daily environment, start living with your users, people from other disciplines, read and find new methodologies.

5-. Keep your balance

Entrepreneurs have three horizons to innovate, it is necessary to pay attention to everyone because each one depends on whether they have short or long term benefits.

1) Innovation from the core business. You have to check if you have already fully exploited the core of your business.

2) Transformative innovation. You must ask yourself: where do I want to go? What is the macro-trends that I should follow?

3) Incremental innovations. To transform you little by little.