The secret of the success of Starbucks

What are the details behind the success of Starbucks? So here are the 6 secrets of their success:

1. Product Customization. Starbucks is possible build or create your own coffee as if they were pieces of Lego able to be customized to your taste and preference. This is a particular feature of this chain of cafes. Your name is also important because it’s how the person attending you will recognize and prepare your coffee.

2. Inspired in Big companies. Howard Schultz, founder of Starbucks said the model for its rapid expansion; its inspiration was McDonald’s, the giant US restaurant chain of fast food.

3. Premium Focus. Imitate big ones is fine, but you need to have personality and own attitude. How Starbucks makes the difference? Through its stringent selection of franchisees, offering premium products to urban class customers and not using television to make your advertising.

4. It is not coffee, it’s an experience. Starbucks will not find the best coffee, but good care, a space design comfortably and a friendly atmosphere with music.

5. Customers are the first and most important. Its mission is to build a personal relationship with each customer; this will make them feel special and constantly return. The customer is the center of attention in a Starbucks.