Top 10 most valuable brands 2016

It was released the latest report of the most valuable brands worldwide, a ranking that has been published for 11 years where the undisputed leader is Google.

To establish this report called BrandZ, it was based to 3 million consumers on over 100,000 brands combining this information with financial data to complete this annual ranking.

So the most valuable brands in the world are:

1. Google

Google is the king of the brands today. The brand value is $229.000 million and it has increased by 32% over last year, becoming the most valuable brand in the world, according to the annual BrandZ report. The company dominates the internet search in the world.

2. Apple

With a net worth of $228.000 million, the brand fell by 8% last year, placing it just below Google in the BrandZ ranking. The company has sold millions of iPhone and other products.

3. Microsoft

This brand has a value of $122,000 million. The company has long used its software, Windows, as a source a source of income, but in its latest version, Windows 10. The company recently announced plans to work on virtual reality projects.

4. AT&T

AT&T is a US telecommunication company, which has a value of $107.000 million. It is known that this company is trying to turn towards being a brand that is in the lifestyle of consumers, providing entertainment services beyond the regular features offered by a telecommunications company.

5. Facebook

This year Facebook gets into the top 10 of this count for the first time. It has increase the brand value by 44% over last year, whose current value is $103.000 million. Facebook also owns Instagram and WhatsApp, but Brandz considers these as separate brands and not the account in the valuation of Facebook.

6. VISA

VISA has been on the market for a long time, but still tries to reinvent how to make payments. For example, the company recently announced that it is testing a new portable debit ring could replace credit cards. The value of the VISA brand is 101,000 million dollars increased by 10% compared to 2015.

7. Amazon

The company is creating its own entertainment content and made grow your business incredibly delivery and logistics, breaking into an industry that was traditionally dominated by FedEX and UPS. The brand value is $98.000 million.

8. Verizon

Verizon has managed to increase the value of your brand by 8% in the last year so continues to offer more content to its customers. The multimillion AOL acquisition was part of its plan to become a giant player in the digital business by combining one of the largest mobile network with a leading content production.

9. McDonalds

With a value of $89,000 million, McDonalds is well maintained considering that continues to struggle with negative perceptions about their unhealthy foods. The fast food chain is trying to perfect a healthier image of itself, which can be seen in its attempt to promote McCafe and sodas.

10. IBM

IBM is working on a transition to go from being a company that provides business services to a service company in the cloud. And while it undergoes this transformation, the brand value has fallen by 13% in 2015 and 8% in 2016.