What do millennials want?

Automobile brands have been given the task of studying the needs of this generation that is transforming the market. Understanding millennials is not an easy matter. This generation, born between 1984 and 2000, came to revolutionize the social, economic and business system. They do not like to follow the rules and stereotypes that are already established: they have their own guidelines.

Organizations and companies have been studying them.

Hence, hundreds of organizations have been given the task of studying them and trying to understand what they like, and that is obvious. According to a recent study by the international consulting firm of brand positioning Universum Global, millennials will represent more than 50% of the world’s workforce by 2020.

The figures are clear and show that the challenge is one: to understand this generation parsimoniously cataloged by experts as the ‘incomprehensible generation’.

Automobile Industry.

One of the industries that has been hard at work in this job is the automotive, which has been prepared to meet the expectations of these people who do not exceed 35 old, but have extensive purchasing power. Although much has been debated whether millennials like or do not own cars, the truth is that those who are measured to buy one look for specific characteristics.

What are those characteristics?

This last issue is interesting, because it is the proof of how the brands have sought to approach this population by identifying the millennials as people who are attached to technology and somewhat distracted, the novelty that incorporates help, among others, to avoid the collisions, since it allows that the car goes in reverse when driving in steep ascents. You can see that in Nissan Models like Nissan Kicks, which incorporates an innovative security system.

Communicative platforms.

In recent years, collaborative economy platforms such as blablacar, TripAdvisor, Airbnb, among others, have had an exponential growth due to the great acceptance by the Millennials generation, since these initiatives bring together the characteristics that this type of target attracts: Flexibility, community and connectivity.

Due to these benefits and life practices of this target, the mobility ease is multiplied daily by the hand of technological advances and the accelerated growth of startups dedicated to the tourism industry. Trends change from generation to generation and today, thanks to connectivity, the customer makes reservations online and on his own, without the need for an intermediary.

The tendency of this generation to be hyperconnected, has developed working models of digital work, so its days are flexible and can be allowed to do so from anywhere in the world.

Food and drinks.

There is a great opportunity for brands looking to launch new products tailored to the millennials’ daily consumption needs. For example, breakfast shakes are a success because they are ready to go, and they can be consumed on the go, in addition to having healthy formulations.

Millennials consumers look for five key attributes when choosing foods in single serving containers: their appearance, which can be easy to hold and carry, practical to drink, and environmentally friendly.