What’s trending in toy stores today?

It is a fact that today’s children are no longer like those in the past, evolving along with the rest of the markets, for example, they have become more demanding and much more versatile at a higher speed than sometimes the toy industry could imagine. The generational change is evident, and the market has had to live a revolution adapting to the needs of the new game styles of the kids to satisfy them.

The new tendency

What children most aspire once they enter a toy store is to find fun, entertainment and happiness, so they work to always offer shopping experiences, while solving the customer’s needs, from the smallest ones to the biggest ones.

To be a successful toy store you need to: spoil your children

Construction, reading, didactic toys, stuffed animals and pre-school are the products most requested by children. It is necessary to take into account that the public is very varied both in age and taste, so the toy stores today need a large ‘menu’ to have where to choose.

Classic never goes out of style.

Toys should not fail to provide two important factors to the user when using them. The first thing is fun, but the most important thing is to educate through the game. It is a continuous challenge to develop new things every day and that these are the best options, because the market demands it. Going with the users’ rhythm is the most complicated, and all the toy shops must fit.

• Classic toys are still best sellers.
• Among the best sellers are positioned the following toys:
• Stuffed animals
• Bath Toys
• Preschoolers
• Crafts
• Radio Control Toys.

Competitive market

Competition abounds and threatens to be a mature market, but the expert indicates that they have realized that competitors have not opened to new proposals, so it is an area of opportunity to fill such a gap in the industry.

Factors to take into account to design the toy of the future

1. Be a connected game. The toy of the future will be more a game than a toy, a game composed of thinking components (or super powers) with the ability to communicate with each other and other toys and exchange their super powers.
2. Provide playful and educational activities. The toy of the future must propose playful and educational activities to children, to perform both inside and outside home.

3. Tell a story. The toy of the future has to have a good story to tell. The story has to be fun and if it likes both kids and parents, that will be better.
4. Be aligned with the parents’ educational values. For parents, it is essential that the toy of the future respond to the values or educational models they want for their children, so the toy of the future must be able to offer options that align with different values and models that parents want for their children.