Seat and Amazon join forces for online sales of an exclusive model

Seat has partnered with Amazon to sell 15 exclusive units of the Limited Edition of the Mii by Mango through the French site of e-commerce Company, and receive it at home within 72 hours. The model goes on sale on .fr, offers a unique design and accessories, developed in collaboration with the fashion company Mango. The buyer can book one of these Mii by a deposit of € 500 through Amazon and then an advisory Seat contact the buyer to ensure issues as the validity of the driving license or payment mode.

The ecommerce giant said that it is a specific action and not a new way of new Greenfield. Amazon has already conducted similar campaigns in the US with Nissan and Toyota in Italy, in this case for the sale of Aygo model. According to sources, the firm is in talks with some brands of cars to carry out a similar initiative. The same sources indicate the interest of these companies to position their vehicles on the internet, and more specifically in the store of the American company, one of the titans of electronic commerce, as more and more people flock to the Internet before buying a car.